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As users are relying more on mobile devices they expect more content


May 27, 2013 Posted by Ashley Hart

It used to be the case that simply having a version that worked on your mobile was enough. Increasingly however as users are relying more on mobile devices they expect more content. It’s now becoming the norm to mirror the content of your desktop site.  Not necessarily images and features, but information and content. The trick is how to access this via a usable navigation system.

Mobile share of web traffic has increased from 4.7% to 7.9% from 2010 to 2012, that’s a 69% increase in two years.   86% of mobile Internet users are using their devices while watching TV.

There has never been a better opportunity to capitalise on the popularity of mobile devices by making all content available to users.

It’s now becoming the norm to mirror the content of your desktop site. Not necessarily images and features, but information and content. The trick is how to access this via a usable navigation system. Rather than adding standard buttons, an App style interface drop down gives a better experience. This way the user can gain full access the content on your Website.

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